Sample Market Research Analyst Resume

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Roberto D’ jeneiro
1234, East 80 Street,
Carlisle, MA 01741,
(123)-456 7890.

OBJECTIVE

To apply marketing and problem-solving skills in a marketing research/analysis position for career growth.

WORK EXPERIENCE

1991 to Present BRIODY ASSOCIATES, Derry, NH
Market Research Analyst
Build consumer behavior models for corporate clients using multivariate techniques, including regression and discriminant analysis, and cluster analysis. Analyze data from national probability survey to identify purchase intents and patterns for business to consumer direct marketers. Organize and present marketing information to executive staff for in-house promotions and press releases.

1986 to 1991 THOMSON AND COMPANY, Manchester, NH
Market Researcher
Member of Survey Research Group addressing all marketing research needs, i.e. marketing segmentation, concept testing, and product usage and awareness. Interviewed and gathered data from managers in a wide variety of industries including consumer goods, high technology, banking, retailing, and health care. Pre-tested, edited, and coded in-depth questionnaires.

1984 to 1986 STEVEN ICE, INC., Derry, NH
Market Researcher
Identified target markets, constructed complex questionnaires, conducted telephone interviews, compiled and analyzed the data, organized and conducted a focus group within market segment, analyzed and dovetailed the results from 2 data-gathering approaches, tested original assumptions, and wrote and presented a report to management including recommendations for future action.

EDUCATION

BABSON COLLEGE, Wellesley, MA
Master of Business Administration, Honors, 1984
PRINCETON UNIVERSITY, Princeton, NJ
Bachelor of Arts, Psychology, Honors, 1982
AWARDS

• Awarded U.S. Medal for Management Excellence, 1990

• Business Board Member of Princeton Yearbook Publication Inc., 1982

SKILLS

IBM and Macintosh. Lotus 1-2-3 and Microsoft Word.